Reserved
June 13, 2011
I was browsing the lovely Spyline a few weeks ago and came across the Reserved 2011 Spring/Summer site by Huncwot. After clicking the Power Up section with it’s interesting (if pointless) click and shoot the photo mechanic I had a look though the other sections and was pretty impressed with the site.
It’s very nicely designed, very clean, very well laid out with some great typography and photography. Even the more functional areas such as the mens and women’s collections have nice, fitting, music and a very well laid out content.
A further look at Huncwot’s work also uncovered another great site for Reserved entitled Adventures, this one is a little more abstract with it’s take on lost science-fiction movies from the 70′s. Again though it has lovely use of music and photography.
BFGoodrich
February 3, 2011
Nice campaign here from BFGoodrich where they take Shaun White and generally freak him out by driving around a test track pretty fast. Pretty minimal site but the idea of unlockable episodes by liking it on facebook is interesting. I particularly like the way you don’t have to opt in before seeing it like a lot of facebook campaigns these days.
The design is quite clean, fits with the racer/car demographic but it’s all about the video content on here and it’s expertly done. The script, the sound, the editing, everything is short and concise and pretty engaging. The extras are quite interesting as well, more are to follow but at the moment you watch an car and flight camera views of a lap and overlay information like the heart rates of Shaun and his driver as well as the geforces being produced on the lap.
Nicely done.
