BFGoodrich
February 3, 2011
Nice campaign here from BFGoodrich where they take Shaun White and generally freak him out by driving around a test track pretty fast. Pretty minimal site but the idea of unlockable episodes by liking it on facebook is interesting. I particularly like the way you don’t have to opt in before seeing it like a lot of facebook campaigns these days.
The design is quite clean, fits with the racer/car demographic but it’s all about the video content on here and it’s expertly done. The script, the sound, the editing, everything is short and concise and pretty engaging. The extras are quite interesting as well, more are to follow but at the moment you watch an car and flight camera views of a lap and overlay information like the heart rates of Shaun and his driver as well as the geforces being produced on the lap.
Nicely done.
